Since most of the page content is left-aligned, users favored main navigation positioned to the right, commenting that it felt "less cluttered" and "easier to navigate".
The old product handled report generation and data collection through manual inputs by customer service. To increase user agency, more tools were made customer-facing, and the added interactive elements helped encourage data experimentation.
To appeal trendy to marketers without alienating our core data-delving users, we needed a UI that could handle tables of data and still be pretty enough to print and show in a presentation. We adopted contrast over gradients, borders over box-shadows, and made visualizations the primary focus.
The resulting style was well received and even stated by some clients as the deciding factor for choosing Adometry over our competitors.