Liz Collins León
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Adometry Redesign

The Problem: Adometry's market had outgrown their current UX. What had started as a glorified spreadsheet for data analysts, had become a tool for media planners, account executives, and even C-level decision-makers. To reflect this, their UX needed to be more accessible, cleaner, and encourage feature exploration.

The Solution: To be more approachable, we adopted a fresh color palette and incorporated more icons to visually guide users through the application.  Navigation was restructured to highlight desired actions, and static forms were replaced with draggable components to increase engagement.

The Result: The updated visualizations and customization tools increased sign-ups, streamlined the on-boarding process, and empowered users to be less reliant on customer service to build their reports and presentations. Account renewals increased to 30%, and client revenue nearly doubled from $4.3 million to $7.2 million.

Navigation

Navigation

Since most of the page content is left-aligned, users favored main navigation positioned to the right, commenting that it felt "less cluttered" and "easier to navigate".

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Customization

Customization

The old product handled report generation and data collection through manual inputs by customer service. To increase user agency, more tools were made customer-facing, and the added interactive elements helped encourage data experimentation. 

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Semi-Flat Design

Semi-Flat Design

To appeal trendy to marketers without alienating our core data-delving users, we needed a UI that could handle tables of data and still be pretty enough to print and show in a presentation. We adopted contrast over gradients, borders over box-shadows, and made visualizations the primary focus.

The resulting style was well received and even stated by some clients as the deciding factor for choosing Adometry over our competitors.

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